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The GAP Clothing Giveaway/Email Tracking Hoax

by Bruce P. Burrell (bpb@umich.edu)
for the U-M Virus Busters (virus.busters@umich.edu)

Last significant update: 31 March, 2000

This information can be freely reproduced in any medium, as long as the information is unmodified.

A silly hoax. Thanks to Chris Beecher for first alerting us to this hoax.

Update: See The GAP's disclaimer of this nonsense. Thanks to Michelle M. Rolston for telling us about The GAP's rebuttal of these claims.

First of all, if true, it would bankrupt The GAP. See the analysis of the numbers, as well as the hoax on which this one is based, in the Microsoft Email Tracking Hoax.

Here is some of the text of the hoax, which we first saw on 8 June, 1999:

Uh oh. That's 1 2 3 4 5 6 7 8! levels of indenting, indicating it's been forwarded 8 times already. This is a Bad Sign for it being true. We're now on high hoax alert.

Definitely a hoax, as given away by the claim of an "email tracking system".

No such thing (outside of national security agency-type places, anyway).

... and who likes the most tacky clothes??

Would serve them right.

The finances are obviously ludicrous. No way.

Check the math, by analogy, with the Microsoft Email Tracking Hoax.

Hmmm. Why Yahoo, when the Gap has its own web site? Why isn't this mentioned at The Gap's web site (leaving our site)?

Simple answer: because it is a hoax.

Liar liar, pants on fire. Cargo pants, soaked in gasoline.

This sounds like Dr Seuss, written for a parallel universe. One populated by people wearing cargo pants and Hawaiian shirts. No need to shield themselves from the sun with the fisherman's cap, though -- the damage is already done.

Take a long walk off a short pier, foolish hoaxter.

I hereby dub thee HOAX, with all the ridicule, dishonor, and loathing thereunto appertaining.

Please do not forward this -- or any other hoax -- to all your friends.

Instead, you should reply to the sender -- and as far back up the email chain as you have energy -- informing the originators that this is a hoax. For this particular hoax, I suggest that you provide a pointer to this URL (http://www.umich.edu/~virus-busters/hoaxes/gap.html)
For virus or hoax info, please see our main page (http://www.umich.edu/~virus-busters/) or go to another reputable site, like DataFellows (leaving our site).

   -BPB

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Last updated: Wednesday, 02-Jan-2002 17:52:25 EST.
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